Tag: selfridges
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The Scent of Liberation: BORNTOSTANDOUT and Selfridges Unveil “Free Coco” to Celebrate Individuality
The Scent of Liberation: BORNTOSTANDOUT and Selfridges Unveil “Free Coco” to Celebrate Individuality A bold fragrance collaboration challenges conventions and champions the spirit of breaking free. In a world increasingly driven by curated experiences and evolving consumer values, the realm of fragrance is emerging as a powerful medium for self-expression and cultural commentary. Pioneering Korean…
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Scent of Rebellion: Free Coco Celebrates the Power of Individuality
Scent of Rebellion: Free Coco Celebrates the Power of Individuality A groundbreaking collaboration between BORNTOSTANDOUT and Selfridges captures the spirit of liberation in a bottle. In a world often defined by unspoken rules and societal expectations, a new fragrance is emerging as a potent symbol of defiance and self-expression. The pioneering Korean perfume brand BORNTOSTANDOUT,…